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FashionUnited Docs

FashionUnited logos and brand assets

Use these assets when you need to represent FashionUnited in press material, partner integrations, marketplace placements, presentations, or developer implementations. Prefer SVG for production use so the logo stays sharp at every size.

Jump to a section

Section titled “Jump to a section”

Logo downloads

Section titled “Logo downloads”

PNG downloads have a transparent background. SVG downloads are vector files and should be used when the logo needs to scale cleanly.

FashionUnited black wordmark

Wordmark - black

Use on light backgrounds when the available width can support the full FashionUnited name.

SVG
FashionUnited white wordmark

Wordmark - white

Use on dark, image, or color backgrounds where the black wordmark does not have enough contrast.

SVG
FashionUnited favicon with transparent padding

Favicon - transparent padded PNG

1024 × 1024 PNG with a transparent background and approximately 9% padding around the circular mark.

PNG SVG source

Complete logo packages

Section titled “Complete logo packages”

Use the individual files above for common web needs. Use the complete packages when you need print, archive, or design-tool formats.

Usage rules

Section titled “Usage rules”

The logo makes the link between fashion and uniting everyone working within the industry, which the name FashionUnited embodies. The wordmark uses a stylish and modern font, with an emphasis on “United” by making that part bold.

The normal wordmark with “FashionUnited” spelled together is preferred. When the available space is too small for the full wordmark, use the square or circular favicon version.

In principle, the logo should only be used in black or white. Choose the version that has the strongest contrast against the background color or image.

FashionUnited full logo spacing example

The FashionUnited circle, when used with the wordmark, should have a height of 400% of the FashionUnited letters. The full logo should always have whitespace around it equal to the height of the FashionUnited letters.

FashionUnited circular favicon spacing example

The whitespace around the circular logo should be 25% of the size of the logo.

FashionUnited wordmark spacing example

If the text-only logo is used, keep minimum whitespace around the logo equal to 50% of the logo height.

FashionUnited maximum width example

The logo should never be wider than 66% of the maximum width of the area it is placed in.

FashionUnited bottom border example

If a screen or ad uses a background image or background color, show the logo in a white border on the bottom. The border should be 10% of the image height.

SVG quality requirements

Section titled “SVG quality requirements”

For all job feed integrations and job postings, SVG is the preferred logo format. SVG files are small, scale cleanly, look sharp on retina displays, and allow more design control than raster formats.

To make SVG images responsive across browsers:

  • Remove fixed height and width attributes from the svg element.
  • Add preserveAspectRatio="xMinYMin meet".
  • Prefer vector path data instead of embedding raster images inside the SVG.

Example before:

<svg version="1.1" id="underground-sign" xmlns="http://www.w3.org/2000/svg"
width="960px" height="560px" viewBox="0 0 960 560" xml:space="preserve">

Example after:

<svg version="1.1" id="underground-sign" xmlns="http://www.w3.org/2000/svg"
viewBox="0 0 960 560" preserveAspectRatio="xMinYMin meet">

See the W3C preserveAspectRatio documentation for the underlying SVG behavior.

See also Job Layout for logo requirements when posting jobs, and Employer Page for how a logo appears on a company page.